Our Services
The health and human services market is highly competitive and complex. With recent trends, the market is changing, and competition is increasing as diverse firms introduce new offerings and solutions. To be competitive, you must illustrate specific market knowledge, deep subject matter expertise, and articulate an understanding of the unique objectives and requirements of health and human services agencies or you will be left on the sidelines. Captuva brings market expertise and proven strategies for winning to help you navigate this progressively competitive, yet exciting, market. Let us help you capture more.
Go-to-Market Strategy
A comprehensive go-to-market strategy is a must to successfully secure HHS business. Services include:
Target market segmentation
Alignment of pipeline to business growth targets
Creation of market specific value proposition, marketing and branding initiatives
Develop and prioritize outreach and client engagement campaigns
Capture Strategy
Capturing deals in HHS requires more than submitting a compliant proposal. Capture activities start well before the RFP is even released. Services include:
Pre-RFP positioning
Competitive assessment and SWOT analysis
Stakeholder positioning and messaging alignment
Win theme creation and differentiation
Price-to-win analysis
Solution and scoping strategies
Orals coaching
Best-and-final offer (BAFO) support
Contract negotiations support
Offering Strategy
Products and services must be tailored to the unique requirements of HHS agencies. Generic or commercial offerings are generally not selected by HHS agencies. Services include:
Product and services positioning to the HHS market
Support for development of offering roadmap including competitor differentiation and customer insights
Alignment of offerings to corporate goals to drive growth (both in the short- and long-term)